It's not the time that counts, but the story you create.

Our History

The soul of Wyler Vetta is born from three different worlds: Italian creativity and innovation, American courage and spirit, precision and Swiss high technology. Since 1924 , these elements have formed the distinctive essence of the brand. A brand that is committed every day to putting 100 years of experience in the creation of innovative and reliable timepieces on the wrists of dynamic people, constantly on the move, who require performance and precision without sacrificing style.

Historic Tests from the Eiffel Tower to the Seattle Tower

In 1931 , Wyler Vetta launched his “ ratchet ” watch from the first platform of the Eiffel Tower (53m). A notary certified the functioning of the movement protected by INCAFLEX. Although the glass splintered, the movement continued to function perfectly.

In 1956 , a second launch was made, again from the top of the Eiffel Tower , this time of the Dynastar model. During the construction of the Space Needle in Seattle, another model, the Dynawind, was launched for the 1962 EXPO.

These exceptional watch drop tests were a spectacular demonstration of Wyler Vetta's reliability and endurance under extreme conditions.

Einstein and Wyler Peak

In 1944, Albert Einstein, a refugee in America, falls into the water in Central Park. He is wearing a Wyler watch on his wrist. After verifying the functionality of the watch, he writes a letter to Wyler Corp. in New York, thanking them for producing a waterproof and functional watch, a feature that was not at all obvious at the time.

Wyler Vetta and Sport

The famous faces
of sports

In the 1930s and 1940s, Wyler Vetta became the watch of sportsmen. In 1934, all the players of the Rimet Cup (Football World Cup) wore a Wyler Vetta, on the occasion of Italy's victory. In 1938, the National team won the World Championship again with Wyler Vetta on their wrist.

In addition to football, among the many sportsmen who wore Wyler Vetta we remember Alfredo Binda , Domenico Bernasconi , Mario Bosisio , Leone Jacovacci , Carlo Salamano , Mario Umberto Borzacchini and Giuseppe Meazza .

In 1948, Wyler Vetta became an official sponsor of the Mille Miglia , consolidating its ties with the world of cars, a relationship further strengthened in 1975 when Enzo Ferrari customized his own Vetta watch.
Wyler Vetta and the Cinema

The famous faces
of the cinema

In the world of cinema, many famous faces wear Wyler Vetta on their wrist. In 1950, Vittorio De Sica filmed "Bicycle Thieves" and collected the Oscar with a Wyler Vetta on his wrist. Other famous names such as Marcello Mastroianni , Carlo Dapporto , Isa Miranda , Renzo Montagnani and Patrizia Mangano have worn Wyler Vetta on set and in private life.

Between 1990 and 2000, new prominent ambassadors were associated with the brand: Catherine Spaak , Richard Gere , Melanie Griffith and Marco Tardelli .
Wyler Vetta and Marketing

Pioneers in the
Communication

Wyler Vetta was one of the first brands to understand the importance of marketing and to do it in an effective and innovative way.

Among the many forms of communication used to promote the brand - the colorful advertising campaigns of the 30s and 40s had a great impact - we also find a real example of dynamic billboards.

In fact, in the 1960s, a fleet of Alfa Romeo vans customized with the Wyler Vetta brand and with a three-dimensional reproduction of the clock on the side, traveled back and forth across the Bel Paese , to deliver the new collections to retailers throughout Italy.

Some of the patents that have made Wyler Vetta watches unique

INCAFLEX Patent

1927 • n°120553 • INCABLOC in 1938
Patent rectangular car clock “ratchet”

1931 • No. 158881
Patent for a watch with a watertight case

1932 • No. 165891
Second patent for watertight case

1936 • No. 192399
Perfecting the watertight case watch

1939 • No. 211142
Beyond Time

Stories of Tomorrow

The history of our Brand is a testament to innovation, resilience and passion. Each watch is not just a timepiece, but a story that contains the best of different worlds. Whether it is sports, cinema or everyday life, Wyler Vetta wants to inspire and accompany those seeking excellence and style. A journey that began over a century ago and continues to amaze today. Watch the video