On May 8, 2024, we celebrated the 100th anniversary of the first watch produced by the brand. On the occasion of this anniversary, Beppe Ambrosini joins the brand's management as a Partner and Senior Advisor with the aim of making his experience and expertise available for the growth of the brand that is preparing to write a new chapter in its history by introducing a series of innovations.
"We are proud to be able to celebrate such an important anniversary of our brand and to welcome Beppe to the company. His entry will mark a new step in the growth of Wyler Vetta, a change of pace for which we have laid the foundations with the work of the last three years. The excellent reception from the market and enthusiasts has been a great stimulus for us to carry on with our ambitious project" comments Marcello Binda CEO Wyler Vetta.
"I have always appreciated the Wyler Vetta brand, of which I recently discovered all the nuances. It is a brand with great potential that has been able, in recent years, to define its precise position in the market, a characteristic that represents its strength. The long and important tradition, combined with the quality of the product, the non-large-scale production and the decidedly interesting price positioning, represent the mix that I believe to be a winning one for the brand. The centenary year is well suited to make a further turning point and to push on the growth accelerator" adds Beppe Ambrosini.
“The heritage deriving from Wyler Vetta’s past is among the most valuable assets of the brand today, the brand expresses watchmaking legitimacy, identity and recognizability. We will work to pay homage to it and to ensure that in the years to come it continues to leave its mark on the sector” concludes Ambrosini.
